[E002] Glen Luchford's Nostalgic Momento
In a completely offline project in 2021, nine images from the archive of Glen Luchford were created as EBiT™ postcards. The images are personal to Glen, taken while he was collaborating with The Face in the UK, and while at a Radiohead concert in 1992. The emotion and togetherness resonates with the spirit of escapism and tribalism that embodies the ethos of EBiT™.
Cheekily drawing references and parallels to 1980s working class Britain, the postcards were beautifully wrapped in black crunchy sleeve-like envelopes and placed snugly inside a velvet lined EBiT™ organic linen box in the same shape and format of the classic family treat chocolate: After-Eight Mints.
Only 50 boxes were created. 36 postcards (4 x 9) inside each box.
Exquisite little collectors items. None are visible online. This was an offline project.
Half were shared to family & friends, in the spirit of working class people sharing After-Eight Mints at special occasions.
Some were ruined in a flood in Brooklyn, NY, in Simon's basement in 2021.
The remaining boxes were ruined in another flood, this time in Simon's basement in Monza, Italy, in 2022.
Strangely, by mistake, we ordered too many of the crunchy black sleeve-like envelopes, and they did not get ruined by floods.
These are the envelopes which today hold a personalized thank you note delivered to you with your purchase when you buy EBiT™ clothing from this website.
With Love,
EBiT™
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HYPEBEAST ARTICLE , Dec 2020:
Late last week Glen Luchford teased his upcoming project with the emerging collective, EBIT™ (Enjoy Being in Transition™). Dubbed “Glen’s Nostalgic Momento” (Offline Project: EBIT002), the teased work features previously unseen photographs taken by Luchford during a Radiohead concert back in 1992. Accompanying the teaser is an excerpt from the famed photographer that reveals his connection with the project.
Finding out about new bands pre-internet was in essence what made it exciting. I honestly can’t remember how I heard about Radiohead, probably through a friend at work, but I found myself in a small concert with a lot of people from The Face magazine, crammed into a tiny space. Like all memorable first performances they live on in your mind. Cherished memories.
The archive system of EBIT™ (Enjoy Being in Transition™) is inspired by and stands as an explicit homage to, the legacy of Factory Records, introduced by an inaugural artwork from M/M (Paris) (Logo: EBIT001).
The association with Luchford and M/M (Paris) are just some of the early projects from EBIT™ which serves as an “artistic movement of cultural moments created to provoke the conversation around mental health across fashion, music, and all aspects of art.” EBIT™ was formed to be a collective that is cognizant of and/or have an emotional connection to the spectrum of mental health conditions, highlighting the importance of understanding in our age.
Informed by the emotional climate of 2020, EBIT™’s art influences culture activations are set to appear more offline and online throughout 2021 and beyond. Aside from bringing energy back to the streets, projects will marry the virtual and physical realms through advanced platforms and relationships with exclusive local dealers.
Take a look at an excerpt from EBIT™ (Enjoy Being in Transition™)’s “Glen’s Nostalgic Momento” (Offline Project: EBIT002) with Glen Luchford and inaugural artwork from M/M (Paris) (Logo: EBIT001).
ABOUT GLEN:
British Photographer Glen Luchford is a world-famous fashion and portrait photographer. For the last thirty years, he has worked with most of fashion’s leading magazines including British Vogue, French Vogue, Vanity Fair, and many more. His work first caught the public eye in the late 1990s, with his avant-garde fashion campaigns for Prada, which won him the prestigious Best Campaign Award from the British Design and Art Direction Organization. Luchford has successfully exemplified a visual language that had never before been seen in the fashion or fine art arenas, launching the photographer as one of his generation’s most imaginative talents.
He has shot campaigns for advertising clients such as Gucci, Lanvin, Yves Saint Laurent, Miu Miu, Chloé, Prada and Calvin Klein.
