[E003] Rafael Mantesso Big White Wall

In an offline project, maybe, or maybe not, there is a huge wall in Sao Paulo, Brazil painted with Jimmy Choo, the pitbull of Rafael Mantesso, holding the words:
'EBIT - ENJOY BEING IN TRANSITION'.
Can you find it?
In a famous quote by Tony Wilson:
“When forced to pick between truth and legend, print the legend.”
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During the summer of 2014, Rafael Mantesso, a Brazilian visual artist catapulted his five-year-old bull terrier, Jimmy Choo, to Instagram fame through a series of clever illustrations which saw the pup placed in hilariously entertaining situations from giving the “shaka” to shooting hoops.
As the “likes” came pouring in, the inspiration behind Mantesso’s work was revealed -- following his divorce from his wife, all he had left was a completely white, empty house and Jimmy Choo.
But that was only a small piece of the puzzle.
As Mantesso released in his book chronicling Jimmy Choo’s adventures, the illustrator reveals that while he had tried going to therapy in an effort to save his marriage prior to his divorce, he was diagnosed with a mild form of Asperger’s syndrome.
“Suddenly it began to make sense that I could remember licence plate numbers so easily and would walk an extra eight flights of stairs through the parking garage to avoid chance encounters with friendly neighbours in the building lobby,” he wrote.
Mantesso explained while his diagnosis was a relief, the fighting with his wife which had started long before Jimmy Choo came along didn’t stop, and soon the marriage was over.
The book reveals his fashion executive wife chose Jimmy Choo’s name -- after her favourite shoe designer -- but the question of who would get to keep the bull terrier when they split was never in dispute.
“For me, as a man with few friends, averse to social gatherings for as long as I could remember and having just ended a twelve-year relationship, Jimmy became my link to the real world. Because of him I had to go to the supermarket to buy dog food -- and that’s how I’d remember to eat for myself,” he wrote.

ABOUT RAFAEL, IN HIS OWN WORDS:
"I’m a creative whose journey weaves through art, gastronomy, social impact, and advertising.

After a life-altering divorce left me alone in a stark white apartment, my only companion was Jimmy Choo, my Bull Terrier. To fill the blank canvas surrounding us, I began doodling playful illustrations around him, capturing whimsical scenes.

This intimate, heartfelt creative expression resonated globally: my Instagram blossomed into a community of over 500,000 followers, and A Dog Named Jimmy became a New York Times bestseller published across eight countries.

Before my artistic rise, I built a career in food—opening my own restaurant and founding (and serving as editor-in-chief of) Marketing na Cozinha, one of Brazil’s most influential food blogs. Through recipes, storytelling, and community engagement, I shaped culinary conversations and elevated Brazilian gastronomy from kitchen to digital culture.
Building on my passion for culturally rooted sustainability, I co-founded the ATÁ Institute with chef Alex Atala. As Communication & Marketing Director, I helped launch projects such as Baunilha do Cerrado, Pimenta Baniwa, stingless‑bee honey, and Yanomami mushroom ventures—all aimed at valorizing native biodiversity and empowering producers."
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Sadly, Jimmy passed in 2024.