[E022] Yellow Trip Road

Yellow Trip Road [E022] from EBiT™ - was a first of its kind immersive extended reality (XR) brand experience which challenged us as a sensory metaphor of life with mental health issues. Heel your black dog through the darkest woods or lose yourself in your own destiny, totally spaced out. Follow the Yellow Trip Road of virtual life and find serenity in the blues of the ocean and the sky. Discover EBiT™ Bumper Jumpers [E016], a new range of digital streetwear for the metaverse available to purchase as NFTs via a special collaboration with virtual fashion’s leading marketspace THE DEMATERIALISED.

Creative direction by EBiT™ Dominic Laurelli with Soo Joo Park, iconic fashion model and singer. Exclusive sound enhanced the journey as the Bass Therapy EBiT™ music mix [E007c] by revered musician Johnny Jewel of Italians Do It Better record label emerged as audio backdrop for a unique multi-sensory experience. The game environment powered by LA based metaverse platform AnamXR, using proprietary technology and Unreal Engine, to bring the experience, message and products to life in a never seen before way. The project advanced the mission of EBiT™ to provoke dialogue on mental health via fashion, music and art.

The Yellow Trip Road presented the first virtual fashion from EBIT™ in the form of 300 limited edition Bumper Jumpers [E016] a new uniform of digital sweatshirts for the metaverse and IRL, designed by EBIT™ as a symbol of safety as we evolve through this tricky new world. The EBiT™ Bumper Jumpers were available to purchase as NFTs via THE DEMATERIALISED platform on the Lukso blockchain. Included within each NFT were a variety of file versions to enhance utility across IRL and URL. They included a 3D Bumper Jumper (GLB), a game engine optimised 3D Bumper Jumper (FBX), an exclusive 2D piece of digital art from the Yellow Trip Road, and an AR experience (USDZ and Snapchat).

10% of sales went to the charity American Foundation for Suicide Prevention (AFSP.org). 

Email: contact@enjoybeingintransition.com

Email us and we will send to you the video editions of [E022] Yellow Trip Road experience.

With love,

EBiT™