Emerging in 2021 - Aron's 90% Test Dummy [E019] was the first fashion campaign ever to feature clothing available to buy both in physical and virtual form. 

Under creative direction with Soo Joo Park and in artistic collaboration and execution with Aron Versteeg, Aron’s 90% Test Dummy [E019] was presented in a campaign with products in virtual and physical forms that stand as gender-equal, non-binary products.

The project's departure point was the '10% of the brain myth'. Highlighting the outlook that “gifted” people (those on the spectrum of mental health conditions) are able to tap into the so-called unreachable 90% of the mind. A subtle anticipation that these 10% of people will become finally respected, celebrated, as opposed to stigmatized in todays society as and when 90% of regular mundane jobs are replaced by robots and AI in the future.

[E019] subtly provoked research into neuroscience, encouraging the anticipation of the emotional jungle of a jigsaw puzzle that will arrive as robots and technology become more and more intertwined with regular human daily life.

This project was not created by AI.

Both the EBiT™ SUNRAY T-shirt [E004] and EBiT™ HORIZON T-shirt [E005] were crafted of organic cotton in Italy and complete with the signature EBiT™ Mental Care Label [E012], a 66cm label marked with subliminal references to mental health, morality and progressive youth culture.

The virtual representations created by Aron Versteeg, a 3D generalist artist specializing in virtual production and fashion, were crafted in Unreal Engine with Clo3D, Zbrush, Substance Painter and iClone. Presented with music courtesy of Italians Do It Better (Desire – “Under Your Spell”).

The actual EBiT™ Test Dummy is available for collaborations:

contact@enjoybeingintransition.com.

The digital virtual t-shirt products can be used for digital styling, virtual editorial shoots, gamification and avatars. The physical t-shirts are sold out.

Email us to request and we will send to you the official motion version of the Extended Director's Cut [E019].

Email: contact@enjoybeingintransition.com

With love,

EBiT™