Projects

Collections, Concepts, Collaborations:

EBiT™ - Enjoy Being in Transition™ - is an independent brand emerging to progress the dialogue on mental health through fashion, music and all aspects of art. EBiT™ challenges our society status quo whilst normalizing vocabulary and conversations on the spectrum of mental health conditions.

Luxury casual-wear clothing collections, stemming from explorations into virtual fashion, and orbiting around music mixes, poetry, written art-forms and various artistic expressions form a kaleidoscopic odyssey of entropic creative projects - all centered in their compassion and consciousness of mental health. Informed by the emotional upheaval of 2020, EBiT™’s cultural activations emerge both offline and online, with usage of social media only fleeting. Social media is, overall, bad for our mental health.

Born with explicit homage to the artistic legacy, cultural impact and independent spirit of Factory Records each creative expression of EBiT™ is catalogued with an “E: Enjoy/Ecstasy” number. The trilogy of 'Blue Monday' music mixes [E007] by Michel Gaubert compounds on from the initial logo artwork by M/M (Paris) [E001] as well as an offline project with famed photographer Glen Luchford, dubbed ‘Glen’s Nostalgic Momento’ [E002], which treasures a series of previously unpublished photographs taken by Luchford during a Radiohead concert in 1992. Projects with notable cultural and fashion icons Indya Moore [E034] and Soo Joo Park [E022], intertwine with emerging artists from Brazil (Igor Furtado [E028]), Ghana (MichaelAngelo [E029]) and more.

Casting in EBiT™ clothing campaigns centers real life personalities who live openly with mental health conditions, whether autism, bipolar disorder, depression, suicidal ideations, ADHD, or other. Featured characters also include those with compassion for anyone touched by mental health, such as psychiatric doctors, mental health advocates, and those who raise consciousness of the topic. Human beings who embody the spirit of the EBiT™. A communal strength in vulnerability and solidarity.

Explore the entropic catalogue of EBiT™:

[E250] Breakdown (release soon) - press/media: contact@enjoybeingintransition.com

[E039] Open Casting Call

[E038] Rosie Viva at END.

[E200] Bipolar/Bicolor

[E034] Indya Moore by Igor Furtado

[E150] I Love You

[E100] Psycho Penpals

[E050] True Stories

[E033] Color Preference Mixes:

  • [E033Red] Nunguja - experimental, soul, ambient
  • [E033Orange] Lawrence Lee - experimental, pop, IDM, soul
  • [E033Yellow] Broodoo Ramses - drum&bass, hip hop, footwork
  • [E033Blue] Mohajer - trance, house, techno, soul
  • [E033Green] Why Be - experimental, drum&bass, rock, ambient, jazz, R&B
  • [E033Violet] Collo Awata - experimental, house, hip hop

[E030] Barriere x EBIT™ collaboration

[E028] Harmonic Frequency by Igor Furtado, with Janice Mascarenhas and Sabine Passareli

[E505] GFDA x EBIT™ collaboration:

  • [E505a] Enjoy Fucking Being in Transition
  • [E505b] Fucking Enjoy Being in Transition
  • [E505c] Enjoy Being in Fucking Transition

[E022] Yellow Trip Road

[E027] Novelmodels Digital Dressing

[E020] Soo Joo's Screenshots

[E019] Aron's 90% Test Dummy

[E012] Mental Care Label

[E010] Spectrum of Footwear

[E029] DIY MichaelAngelo in Accra

[E009] Wilson Oryema's Feelings

[E007] Michel Gaubert's Mix Trilogy:

  • [E007a] Michel Gaubert
  • [E007b] PlanningToRock
  • [E007c] Italians Do it Better

[E003] Rafael's First Project

[E002] Glen's Luchford's Nostalgic Momento

[E001] M/M (Paris) Visual Identity

[E000] Stephen's Poem

 

With love,

EBiT™

 

NOTE - Credit for image (top of page): Robert Ludlow, UCL Insitute of Neurology, London; Wellcome Trust. The photograph is of a living human brain taken during surgery. The image won the 2012 Wellcome Trust Award for biomedical photography.

Cardiff University anatomist Alice Roberts, one of the judges of the annual biomedical photography contest, praised the winning image for its glimpse at the unknown.

"Through the skill of the photographer, we have the privilege of seeing something which is normally hidden away inside our skulls," Roberts said in a statement. "The arteries are bright scarlet with oxygenated blood, the veins deep purple, and the 'grey matter' of the brain a flushed, delicate pink. It is quite extraordinary."

Medical photographer Robert Ludlow captured the image of the living brain while observing brain surgery on a patient with epilepsy. Neurosurgeons implanted electrodes in the brain to detect areas where typical electrical communications in the brain had gone haywire, triggering seizures. In subsequent surgery, these areas were removed, and the patient made a full recovery.